Toyota Leasing Videos
The brief said, “Explain leasing a car to millennials”. We ran with it a little bit and used two common internet tropes to convey the message, online dating and unboxing videos. These videos ran as pre-roll on YouTube and linked to themed landing pages featuring lease offers.
Toyota - Jerry's Tech Garage "Unboxing Headphones"
Toyota - Jerry's Tech Garage "Key Drone"
Find Your Match - Dating App
Video leads to "Dating" App/Site. Users can swipe left or right until they find their perfect car.